Plans and reporting: questions and answers

Getting started, sharing findings and understanding what reports do not prove.

What should an AI visibility report show?

Contxt editorial

A useful AI visibility report should make the test scope clear: the brand, market, prompts, platforms, collection dates and number of usable answers. Readers need that context to understand what the results do and do not represent.

The findings should separate overall visibility from platform and buying-stage results. Competitor comparisons should use the same questions, and citation analysis should identify the source references observed in the saved answers. A ranked position should only be reported when the answer or measurement method actually supplies one.

Each important finding should lead back to recorded evidence. For example, “No brand mentions in 40 collected awareness-stage answers” describes a measured gap. “The brand has no awareness in the market” goes beyond that evidence. Likewise, a mention percentage is not a traffic, conversion or sales percentage.

Next actions should be specific enough for a team to use: review a group of questions, inspect particular sources, update an existing page or develop a brief supported by first-hand evidence. Repeat measurements can show changes, but should disclose changes in prompt scope or collection completeness.

Contxt’s reports can be shared as PDF or HTML. Review the findings before sharing them and keep the recorded evidence and limitations attached to the interpretation. Explore reporting features or contact the team about your reporting requirements.

Read more: What should an AI visibility report show?

Can I get started with Contxt for free?

Contxt editorial

You can create a free Contxt account to get started. Check the limits shown in your account before choosing a scan or prompt set; allowances and paid-plan availability should be confirmed from the current product, not an old FAQ answer.

A useful first step is to add your brand and market and choose buyer questions that reflect your category. Create a free account or read how Contxt works before starting.

Read more: Can I get started with Contxt for free?

Does higher AI visibility prove that sales have increased?

Contxt editorial

No. More brand mentions in tested answers can be a useful observation, but it does not establish how many people saw those answers or whether they bought anything.

Use website analytics, referral data and conversion tracking to assess commercial outcomes. If you discuss a visibility change alongside a business result, state what was measured and avoid claiming causation without supporting evidence.

Read more: Does higher AI visibility prove that sales have increased?

How are these FAQ answers maintained?

Contxt editorial

The main FAQ contains editorial explanations of AI visibility and Contxt’s workflow. Community submissions are held for review before publication. Older automatically generated material is kept in a separate archive and is not presented as verified community advice.

Answers should be checked for accuracy and current product capabilities before approval. If you find an error or need help with your account, contact Contxt.

Read more: How are these FAQ answers maintained?